Many ASCs I speak with are comfortable with the basics of text messaging, using it for the everyday moments around a visit: a reminder ahead of tomorrow's case, a pre-op checklist the week before, a quick reply to confirm an arrival time instead of a phone call. Increasingly, that same channel is doing more and more these days, from scheduling a visit once a recall or referral is approved to collecting payment before the patient walks in the door on the day of their procedure.
Now, a new standard is starting to change what that simple text message can do, and I think ASC leaders should know about it, even if it isn't something most centers need to act on right away. It's called RCS, short for Rich Communication Services, and it's the direction texting is headed across every major carrier and phone.

Founded in 2003, the Texas Ambulatory Surgery Center Society (TASCS) serves as the ambulatory surgery center (ASC) industry’s public policy advocate in the Lone Star State. Its mission is to provide education, offer regulatory information & resources, assist with operational optimization, and promote optimal & affordable surgical care for patients. 













